Today I want to talk about a brand that is very near and dear to my heart – Aerie. I have been a long time loyal customer to Aerie’s parent brand American Eagle (the number of AE polos I wore from 2003-2009 would appall you) so there is a lot of brand loyalty going on here. Aerie originally launched in 2006 but has most recently gained traction after launching their #AerieREAL campaign in 2014.
You know that I am all about strong women so as soon as I found out what Aerie was doing I screamed TALK ALL OF MY MONEY, TAKE IT TAKE IT TAKE IT. Let’s back up so I can explain everything and then you too can throw your money at them. #AerieREAL is a campaign that uses all different sized women to showcase their products. That alone is MAJOR for a fashion company. But oh no, it doesn’t stop there. Aerie also doesn’t photoshop their women. Let me repeat that, THEY DO NOT PHOTOSHOP THEIR WOMEN. Is your mind blown yet? Mine was when I first read it. No one and I mean NO ONE is leaving their models unretouched in fashion spreads and yet Aerie chose to take the risk because they knew there was a demand from girls and women to see someone who looked like them on billboards and magazines. Aerie listened. In Aerie ads you see girls of all shapes, sizes and colors. You see stretch marks, rolls, lines, cellulite, and everything else you could possible consider a “flaw.” And guess what? It’s beautiful and awesome because those girls look like me and you. Normal girls, normal bras, normal undies, normal bodies.
A photo posted by aerie (@aerie) on
You can go on the Aerie site and not only see real women, but you can see real women wearing bras in YOUR SIZE. Imagine this common situation: you go on a website to buy a bra and there is only a handful of photos of a skinny supermodel wearing said bra. You go back and forth on whether you want to buy it because you have no idea what it would actually look like on you. LE SIGH. But with Aerie, this does not exist. Aerie has women of all sizes wearing all of their bras so you get more of an idea of what it will look like on you.
I’ve been wearing Aerie bras for around two years now and I can honestly say I love them. My personal favorite is the Sunnie because it is SO COMFORTABLE. (I have it in about 5 different colors #sorrynotsorry.) They always have some sort of bra sale online. No seriously, there is ALWAYS a sale. In two years, have never paid full price for an Aerie bra. I also have a few of their bralettes which are fab and tons and tons of their undies. To be honest I think I exclusively own Aerie undies now. Aerie has a permanent 7 for $28 undies deal and sometimes they will even go to 10 for $32. How do you beat that?? HOW??? You just don’t.
If you weren’t into Aerie before, I hope this short brand overview changed your mind because they are truly making a difference in how both girls and women view and value their bodies. Every body is perfect, every body is beautiful, every body is deserving, every body is REAL. If you’re going to throw your money at any lingerie company, I hope it’s this one.
Get it? Got it? Good. Let’s go be #AerieREAL together.